2010
Amazon see 71% increase in profits for Q4 due to kindle, can Apple beat this?
Am
azon has reported a net profit for quarter 4, 2009; of $384m (£238m), up from $225m a year ago. Sales have rose 42% up to $9.2bn, is this a sign of the popularity of the kindle and what may be expected for the iPad?
Is this increase due to the kindle? Amazon says it cannot say as that device generates a small portion of the overall revenue and does not disclose that information. Founder and chief executive Jeff Bezos said that this high increase in profit was helped by the popularity of the kindle; which has sold millions.
Will kindle’s see a decline in sales due to competition from the iPad; or will it still stay popular due to the features and benefits? The public is split as some say the iPad will dominate the market whilst some say that the kindle has many advantages over the iPad. These features include a screen that you can view under direct light and it does not strain the eyes due to E-ink technology.
Amazon’s board of directors have also authorised a buy back of up to $2bn in stock. This must mean that they see value in their stock at the moment. Do you think this is due to the kindle? If so do you think the Apple can see this sort of success with the iPad?





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